Adidas launched its newest product in the world's lightest football boots "F50 adiZero". Shoes with a weight of 165 grams has a special design that is used to meet the demand of speed in playing soccer.
This lightweight shoe print was obtained from (shoe last) lightly equipped with a wider footbed and heel that can distribute power optimally. Microfibre raw materials derived from polyurethane which can reduce the overall weight and ensure that the shoe fit the foot, like a second skin.
"Officially launching adiZero F50 has been done since the beginning of March 2010, while for Indonesia, began marketing done per day," said Monica as Indonesian Adidas Brand Communication in a press conference in Jakarta on Monday (5/24/2010).
In a grand event for the 2010 World Cup in South Africa, F50 adiZero also be used by some famous players who was appointed ambassador of Adidas, such as Lionel Messi and David Villa.
'I was amazed to feel how the newest of the Adidas F50 light of this, even I almost did not feel like wearing shoes, "said Lionel Messi in the news release
Similar also disclosed former Valencia striker David Villa. "Speed is important when playing football. I'm really looking forward to the moment when I move faster while playing in South Africa later on against the world's best national team in a few weeks," Villa said in a press release.
David Villa will use the F50 adiZero black and white version, while Messi using a special version of chameleon color purple and white with electric accents.
It costs about $ 199
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